shredded-paper

  Putting aside all the obvious gags about how scary it can be to simply run a business these days, Halloween can be a genuinely great time of year to target some customers who might not have previously purchased from your business or store (as well as, of course, tempt back past shoppers).    In fact, did you know that estimated Halloween spending in the UK has steadily climbed over the years, from £230 million in 2013, to what is expected to be north of £770 million in 2023?  That’s a lot of money your business could capture a share of, by adopting savvy approaches to its Halloween positioning and marketing. So, let’s take a look at some of the things you could do.    Offer your customers a ‘trick or treat’    Almost anyone who is even vaguely familiar with Halloween knows about “trick or treating”. So, why not incorporate it into your business’s Halloween marketing efforts in some way?  One thing you could do if you opera...

  With each and every passing day and week, it seems that more and more businesses and organisations are realising the importance of addressing the climate crisis with every inch of seriousness that it deserves.    It appears that small and medium-sized businesses up and down the UK – and across the world – are acknowledging that they need to be sustainable and eco-friendly in their actions , not just some aspects of their messaging, if their “green” credentials are to be seen as convincing.    And of course, that’s excellent news. Even many brands that might have previously felt less need to publicly recognise the crucial role that sustainable practices play in protecting the only planet Earth we have, are now becoming aware that they will lose business competitiveness if they don’t.    But of course, even if your business knows that it needs to optimise some aspects of the sustainability of its operations, you will also need to consid...