shredded-paper

While the period between Christmas Day and many people’s return to post-Christmas working life from early January can be a magical time to catch up with friends and family and share in the joy of the festive season, it’s fair to say it can also be a slightly… awkward time.  And by that, we aren’t just talking about the decision of whether you should demolish that third or fourth chocolate box. We are, of course, touching on the awkward situation for businesses at such a time of year, when sales tend to nosedive.  Customers’ budgets are usually exhausted in the immediate post-Christmas period, so it’s important to appreciate that simply ‘marketing harder’ isn’t really an answer for keeping sales ticking over during this tricky time for e-tail firms.  Let’s, then, take a look at some of the things your online store ought to be doing between Christmas and the New Year.    Reflecting on previous post-Christmas sales events – and learning from it  ...

Yes, we’re coming up to that time of year again, when the nights are drawing in, and more and more of the population’s focus is turning to the festive months. At the time of typing, we aren’t quite in the thick of the Christmas period just yet, but you can be sure that it will be here fast – and that, in turn, underlines the importance of preparing now.    For today’s blog post, we’re talking about a relatively unglamorous, but nonetheless crucial, aspect of getting your Yuletide hampers and gift packages together: how you can fill those awkward gaps in your box, carton, or hamper.    Leaving such gaps as they are heightens the likelihood of the item moving around inside the package, particularly if you intend to send yours through the postal system. And you won’t want to increase the chances of that special gift sustaining damage on its ‘journey’ as a result.    So, what are the solutions to which you could turn for padding out your parcels and...